Why We Love Pets

Why franchisees choose We Love Pets

There are plenty of ways to start a pet care business. You could go it alone, or join a low-cost franchise. Or you could build your business with the UK's most established full-service pet care franchise, and here's why so many people choose that route.

Who we are

The largest full-service pet care franchise in the UK

We believe success comes from doing things properly: putting animal welfare first, looking after our franchisees well, and building businesses designed to last.

That approach has helped us grow, over 19 years, into the UK's largest full-service pet care franchise, with 115+ franchisees running 180 branches. We Love Pets is still owned and run by its founders, Jo and Ryan White, so the people who built the model are the same people supporting you.

We're not trying to be the cheapest franchise you'll look at. We're focused on helping you build something you'll be genuinely proud of.

We Love Pets franchisees laughing and chatting together at the annual conference

01 A name customers already trust

As the UK's largest full-service pet care franchise, you start with brand recognition, proven systems and credibility that a new independent business would take years to build. More than 50,000 boarding enquiries come through the network every year.

02 Animal welfare comes first

No pack walking, no more than four dogs on any walk, dogs matched by temperament, thorough assessments for every new pet and qualified carers. It's why pet owners trust us, and why they stay.

03 Ten ways to earn, all year round

Dog walking, puppy care, pet sitting, cat care, home boarding, house sitting, small animal care, horse care, pet taxi and wedding pet chaperone. Most customers book again and again, so your income is recurring and spread across services.

04 Support that doesn't stop at launch

Regular support calls in your first year, Business Reviews and Planning, a resource hub of ready-made policies and contracts, a 24/7 vet line and a 24/7 HR and health and safety line at massively discounted rates.

05 Qualifications included

The Level 2 Canine Care Award, the We Love Pets Certification™ in Dog Care, Cat Care and Small Animal Care, and pet first aid from our sister company, Dog First Aid Training. Plus free, unlimited online training with our sister company, Animal Ed, exclusive to We Love Pets franchisees. No experience needed.

06 Your business in your pocket

WLP Connect, our own software, gives you a dashboard, AI-suggested profitable routes and services, bookings, rotas, invoicing and staff pay in one app, at a discounted £30 a month.

115

franchisees across the UK

franchisee satisfaction

100

renewal rate when agreements come up

years of experience

The honest question

Why not just go it alone?

It's one of the questions we hear most, and it's a fair one. You could start independently, and some people do it successfully. But most independent businesses face the same hurdles: no recognised brand, no proven systems, no structured training, no national marketing and nobody to call when something goes wrong.

Franchising shortens that learning curve. You still build your own business, with your name on it and the rewards yours to keep. You just do it with a trusted brand, proven systems and experienced people behind you.

Read our honest comparison of both routes →

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More than a franchise

We don't just sell territories. We help people build businesses that give them freedom, flexibility and a long-term income. For many of our franchisees, that has meant leaving a corporate career, replacing their old salary, taking back control of their diary and working every day in an industry they love.

“Stepping away from corporate life was a risk for us, but a risk worth taking. The business has given us so much more flexibility for family life, something we simply didn't have before.”

Gabby & Dave, We Love Pets Cambridge